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Unveils the Premium Collection which embodies the brand’s identity and its vision of contemporary design

Announces the appointment of AVI US

Extends a line of thought already in motion

Unveiled new optical designs with refined forms

Introduced four new optical creations that signal a decisive step forward in the brand’s evolution

Has extended its eco-sustainable eyewear collection with the Trame - After Collection

To show A/W 26 Collection at 100% Optical

Launched at Mido 2026 Ayra Collection part 2

Appoints Anthony Reid as European General Manager

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